Choose a consistent scope
Review the date range and available filters before comparing numbers. Keep the same workspace and scope when you move between Insights, Tracking, and Leads.Review results
Use the lead summary and trend chart to understand how discovery is progressing. Review the available audience breakdowns and top profiles or posts to identify useful sources. A profile scan, a post engagement, and a delivered qualified lead are different events. Several posts can include the same person, so adding post-level counts may not equal a unique lead total.Decide what to change
- If matches are weak, inspect individual leads and refine targeting.
- If volume is low, review source activity and discovery status.
- If capacity is reached, review your plan and capacity.
- To review attributed conversations that became meetings, open Meetings.