Signal cheat sheet - traxy docs

Use this page as a fast reference when you know a lead engaged but you need to decide what to do next.

How to use this sheet

Start with three questions:

How strong is the ICP fit?
How fresh is the signal?
Does the signal show real interest or just light awareness?

Then use the table below to choose the first move.

Signal	What it usually means	Best first move	Channel	Timing	Example opener
Comment on your post or a relevant post	Active interest and clear topic relevance	Reach out directly with one tight angle	LinkedIn or email	Same day or next business day	Your comment on [topic] stood out to me.
Share or repost	Stronger endorsement than a like	Thank them, then bridge to the problem or takeaway	LinkedIn first	Same day or next business day	Saw you shared [topic]. It seems especially relevant for [their team type].
Repeat engagement across multiple posts	Ongoing interest, not a one-off	Reference the broader theme, not every action	Email or LinkedIn	Within 48 hours of the most recent signal	You have been engaging with a few conversations around [theme], so I thought I would reach out directly.
Multiple people from one company engage	Potential account-level interest	Coordinate a multi-threaded approach	Email for senior contacts, LinkedIn for lighter touches	Within 48 hours	A few people from [company] have been engaging with [topic], so I thought I would reach out with one practical angle.
Single like or light reaction	Light awareness, weak standalone signal	Work only if ICP fit is strong	Usually LinkedIn	Within 48 hours if you work it at all	It looks like [topic] may be relevant to your team right now.
Old signal older than 14 days	Context, but no longer urgency	Treat like cold outbound with context	Email or LinkedIn	When capacity allows	I know this is not brand new, but [topic] still looked relevant enough to reach out.
Event session post or recap	Topic interest tied to a time-bound moment	Reference the exact session or takeaway	LinkedIn first, then email	During the event or within 48 hours after	Saw your post about [session topic] at [event].
Thoughtful comment on your own content	Warmest content-led signal	Reply publicly first, then follow up privately	LinkedIn	Public reply within 24 hours, DM soon after	Really appreciated your take on [topic].

Fast rules

Comments, shares, repeat engagement, and company clusters beat one-off reactions.
If the engagement was light, reference the topic instead of the exact action.
If the signal is old, make the topic do the work. Do not lean on the stale action.
If you cannot explain why the signal matters in one sentence, do not reach out yet.

What to skip

Skip or hold when:

fit is weak and the signal is weak
the person was already contacted recently
the engagement came from a noisy, high-volume post with no follow-through
the topic is sensitive enough that outreach would feel opportunistic

For the full framework, use outbound to signal-based leads.

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