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Define your ICP and tune the buying signals that qualify a lead. Learn how to fine-tune your ICP and buying signals in traxy so the leads coming in actually match who you want to reach. You’ll see how to review your first leads to spot targeting gaps, define the roles, locations, and company criteria that matter, and set the buyer pains and buying triggers that shape which signals count as intent.
This covers how to define and refine your ICP, start to finish:
  • Define your ICP — set the roles, locations, and company criteria you’re targeting, plus any exclusions.
  • Company and product context — give traxy the context it needs to judge fit.
  • Define buying signals — set the buyer pains and buying triggers that count as real intent.
  • Refine ICP match — use lead feedback to dial in your match threshold over time.
  • Research-led feedback — use Claude MCP and Store Leads to research leads and give more specific feedback.
By the end, you’ll have an ICP and signal setup that keeps the leads coming in relevant — and a feedback loop for tightening it further as you see more results.