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Use the Webhook integration when you want traxy to send qualified lead events to another system. Webhook delivery is designed for qualified lead workflows. Keep the receiver focused on lead routing and downstream automation.

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Before you connect Webhook

Owners and admins can create or change the Webhook integration. Make sure you have a secure https:// endpoint ready before you start. If your receiver expects authentication, prepare the auth header value your team wants to use. Each workspace supports one active Webhook integration. If you need to change destinations, update the existing Webhook instead of creating parallel ones.

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Connect Webhook

  1. Open Integrations.
  2. Open Webhook.
  3. Add an integration name.
  4. Add a secure https:// endpoint.
  5. Add an auth header if your receiver expects one.
  6. Enable the Qualified Lead Detected trigger.
  7. Decide whether you want auto-send on or off.
  8. If you turn on auto-send, set the ICP match threshold that should trigger delivery.
  9. Decide whether to enable Send repeat engagement from qualified leads.
  10. Open Payload & Help if you want to review the sample payload and signing guidance.
  11. Send a test payload before you rely on it.

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Review the payload

The Webhook UI includes a payload browser and sample JSON. The payload includes event metadata plus lead, profile, company, contact, and engagement data. Use the payload samples in the app as the source of truth for your receiver. They cover first qualified lead delivery and repeat engagement delivery.

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Verify requests

Webhook requests are signed. Each request includes X-Traxy-Signature and X-Traxy-Timestamp so your receiver can verify that it came from traxy.

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Choose manual or automatic delivery

Webhook can work in two ways:
  • Manual delivery from the leads table when you want to review each lead first
  • Automatic delivery when you want traxy to send qualified lead events as soon as leads meet your threshold
Automatic delivery is non-retroactive. It sends leads that qualify after auto-send is turned on. Repeat engagement delivery only works when the integration trigger and auto-send are both enabled. If you turn auto-send off, repeat engagement delivery turns off too.

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Test and troubleshoot

Use a test payload before you go live. The test is one immediate request. Lead deliveries can retry temporary failures. Automatic delivery may pause if repeated failures are not fixed. If you send manually from Leads, you may see states such as queued, delivered, or failed. Fix the underlying Webhook issue first, then retry from the lead. Review automatic settings carefully before you enable them for a shared workspace.